Fashion, Luxury & Beauty Brands

Stephanie
Epiro

Content CreationCopywritingBrand Identity

Meaningful content that to connects to community.

Stephanie Epiro
My mission is to create

Beautiful, engaging content that taps culture and cultivates community.

Brands I've worked with

Gucci

Narrative discipline and brand voice at scale:
  • Social media
  • Podcast channel
  • Press releases
  • Website
  • Newsletters
  • Client engagement
Press Release

Gucci High Shine Lipstick Collection

Conveying the vintage feminine meets contemporary beauty look celebrated by Alessandro Michele in Gucci fashion shows, Gucci Cosmetics introduces the High Shine Lipstick Collection. Formulated for intense color and luster, eight shades are created with the same key tones of the Deep Matte Lipstick Collection.

The Look

Intensely pigmented, Gucci High Shine Lipstick coats the lips with gleaming saturated color for a bold look. The lipstick's slender casing allows for ultra precision in coating and defining the exact shape of lips.

The Formula

The lightweight, creamy formula imparts a smooth soft texture onto the lips. A glossy finish is imbued with the full blown color of lipstick, achieved by rich pigments.

The Campaign

A portrait of sensual femininity, the campaign shows Sedona Legge in a phone booth making a call. The cityscape around her is illuminated in dreamy sunlight with blue skies. The image by photographer Petra Collins captures a languid, retro vibe, contrasted with the modern attitude in the model's self-assured, sultry gaze. Art directed by Chris Simmonds the campaign also includes a beauty still life in an urban setting. An open High Shine Lipstick sits on the ledge inside the phone booth, together with personal objects of this contemporary girl: feminine touches in pearl earrings and pink lensed sunglasses.

Nina Ricci

Fragrance storytelling:
  • Fragrance press releases
  • Social copy: Tik Tok Instagram

Kiko Milano

Product & community copy:
  • Product press releases
  • Influencer and Affiliate outreach
  • Social copy

Ferragamo

Brand voice strategy deck:
  • Social media
  • Website
  • Social channel strategy: Pinterest, Youtube, LinkedIn, Facebook, Instagram and X
Let's create something

Beautiful content that connects.

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Stephanie Epiro โ€” Fashion, Luxury & Beauty